For $999, Apple Delivers its Thinnest iPhone Ever

Apple has set the price for its new design-forward smartphone, the iPhone Air, at $999. For that price, customers will get the thinnest iPhone the company has ever produced, a device that showcases its engineering and manufacturing prowess.
The new phone, which measures an incredible 5.6mm in width, is the flagship of the refreshed iPhone 17 lineup. It features a lightweight yet durable body made from “spacecraft titanium” and a large 6.5-inch display. Apple is positioning it as a premium product where the slim, elegant design is the primary draw.
Despite its thinness, the $999 price tag includes all the key features expected from a modern flagship. The company confirmed it has the same fast-charging battery, high-speed Wi-Fi, and powerful processor as the other new iPhone 17 models. It also benefits from camera upgrades like the new dual-filming mode.
Preorders for the device will begin this Friday, with the phone officially going on sale on September 19. The $999 starting price places it firmly in the premium smartphone category, where Apple is betting its combination of sleek design and powerful performance will justify the cost for consumers.